How Do You Know Your Selling Agent is Actually Working for You?

After multiple phone calls, discussing pricing strategies, and preparing your property for the market, your home is finally listed. But now comes the crucial part - ensuring your real estate agent is truly working in your best interest. Over the years, I've learned exactly what separates exceptional agents from those who list and forget.

Let me share some professional insights to help you ensure your agent is fully committed to selling your property successfully.

Be Diligent About Your MLS Listing

The moment your property goes live on MLS, your agent should provide you with the listing link for review. I always tell my clients to examine everything carefully - from photo quality to property descriptions. You might be surprised how often I've seen simple errors slip through, like upside-down photos or incorrect pricing details. A truly professional agent ensures your listing is impeccable from day one.

Expect Regular Communication

In today's market, weekly or bi-weekly updates should be standard practice. Your agent should keep you informed about:

• Number of property viewings

• Potential buyer feedback

• Market activity in your area

• Suggestions for improvements based on viewer comments

Modern tools like BrokerBay make it simple to collect and share visitor feedback. If your agent isn't proactively sharing these insights, don't hesitate to request them

Don't Overlook Access Details

For condo sellers utilizing lockboxes, accessibility is crucial. I've seen countless situations where poorly placed or malfunctioning lockboxes created unnecessary hurdles for potential buyers. Your agent should ensure the lockbox is:

• Easily locatable

• Properly functioning

• Regularly monitored

• Quickly replaced if issues arise

Insist on Professional Photography

In today's digital-first market, professional photography isn't just a luxury - it's essential. Your property's first showing happens online, and smartphone photos simply won't cut it. Professional images offer:

• Superior lighting and composition

• Proper room perspective

• Enhanced visual appeal

• Higher engagement from potential buyers

Monitor Your Listing's Accuracy

Property categorization on MLS might seem like a minor detail, but it can significantly impact your sale. For instance, if you're selling a condo apartment, ensure it's not mistakenly listed as a townhouse. These details directly affect your property's visibility to qualified buyers.

Stand Firm on Strategic Pricing

As your advocate in the selling process, your agent should never pressure you into accepting subpar offers. While market adjustments are sometimes necessary, be wary of agents who suggest dramatic price reductions without solid market data to support such moves.

I've witnessed how large price drops or increases can backfire, signaling inconsistency to potential buyers and weakening your negotiating position. Instead, your agent should guide you through strategic, measured adjustments based on:

• Current market conditions

• Buyer feedback

• Comparable recent sales

• Property showing activity

Making the Most of Your Partnership

Remember, selling your property isn't just about getting it listed - it's about achieving the best possible outcome. Your agent should be your strategic partner throughout the process, from listing to closing.

Don't settle for minimal effort or poor communication. By staying proactive and holding your agent accountable to these professional standards, you'll be better positioned to achieve your real estate goals.

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